Brand
TrafficSense is an AI-powered platform for authoring Traffic Management Plans. This page covers how to use our logos, colours, typography and voice — whether you’re writing about us, partnering with us, or building something inside the team.
Last updated May 2026 · Version 1.0
What the brand stands for
Traffic management is a discipline built on precision. Every plan, every sign placement, every speed transition has consequence. The name TrafficSense reflects that. Traffic is obvious. Sense is the intelligence layer above the process — the thing that turns complexity into clear, confident decisions.
The wordmark looks straightforward. It isn’t. Inside the “A” of TRAFFIC, a road cone hides in negative space. You read the brand first; the cone reveals itself second. Intentionally.
We’re not about the cone. We’re about everything that happens before it goes out — the planning, the compliance, the foresight. The cone is a quiet nod to the world we work in, not the centrepiece.
“Engineered, not decorated.”
TrafficSense should feel like a tool built by people who understand the work. Calm under pressure. Precise. The kind of software that makes experienced planners faster and less experienced planners better.
Writing the name
- TrafficSense
- One word. Capital T, capital S, no space between. Always written this way in body copy and headlines.
- Not
- Traffic Sense, traffic-sense, Trafficsense or TS in body copy. The capital S is what carries the brand idea — flatten it and the name loses its meaning.
- In file names and URLs
- Use lowercase:
trafficsense.svg,trafficsense.co.nz. Hyphens only when separating from a modifier (trafficsense-reversed.svg). - Referring to the company
- TrafficSense is an Agentic Intelligence product, built in partnership with Men at Work. If you’re writing about who makes it, name both.
Logo
Three variants. One job — to look unmistakably like us, at any size, on any background.
All variants in SVG and PNG, packaged.
Download logo pack (~150 KB)Clear space
Give the logo room. Keep clear space on every side equal to the height of the “A” character. Nothing — text, imagery, edges of a button — should encroach on that space.
Minimum size
- Wordmark: 120px on screen, 30mm in print.
- Symbol: 24px on screen, 6mm in print.
Logo treatment
Recoloured wordmark.
Use the supplied colours. Teal + orange on light, white + orange on dark.
Stretched or rotated wordmark.
Scale uniformly. Keep the wordmark horizontal.
Drop shadows or effects.
Solid colour, no effects. The mark does the work on its own.
Primary logo on a busy photo.
Use the reversed logo on dark or photographic backgrounds.
TRAFFIC and SENSE on separate lines.
Keep them on the same baseline at the same size. Always.
Cone reveal extracted from the A.
Use the symbol mark. The cone lives inside the A.
New
Brand kit for Claude
Install our brand as a skill in Claude. The next time you ask Claude to write a TrafficSense email, post, or proposal — anywhere you use Claude Code, Claude Desktop or Cowork — it’ll already know our voice, our colours, our messaging guardrails and the words we don’t use.
What’s in it
- The voice traits and writing principles
- The before / after writing examples
- The messaging guardrails — what to lead with, what to avoid
- The colour palette and typography tokens
- The full brand story — naming, the cone reveal, what we stand for
How to install
- Download the file above.
- In Claude Code or Cowork, drop the file into the chat or run
/plugin install. - The skill activates when you ask Claude to write TrafficSense content.
Try: “Write a 200-word LinkedIn post announcing TrafficSense’s MAW pilot.”
Colour
Two colours do most of the work. A neutral palette holds everything together.
Midnight teal
- Hex
- #004056
- RGB
- 0, 64, 86
- Token
- teal-600
Authority, precision, infrastructure. Wordmark, headings, brand chrome.
Burnt orange
- Hex
- #F14A02
- RGB
- 241, 74, 2
- Token
- orange-500
Energy without alarm. “SENSE”, CTAs, highlights, the symbol mark.
The teal carries the language of infrastructure — trust, technical confidence, things engineered to last. The orange brings energy without alarm. Together they feel at home in both a boardroom and a site office.
Extended palette
Teal — anchor at 600
Orange — anchor at 500
Neutral
Click any swatch to copy the hex value.
All colour tokens — primary, ramps, neutrals — as JSON.
Download colour tokens (JSON, 1.4 KB)Typography
Barlow does all the work. Slightly rounded, low-contrast grotesk that reads cleanly at every size.
TrafficSense Regular · 400
TrafficSense Medium · 500
TrafficSense Semi-bold · 600
Type scale
| Token | Size | Use for |
|---|---|---|
| Display | 48px / 3rem | Hero headlines |
| Title 1 | 36px / 2.25rem | Page titles |
| Title 2 | 28px / 1.75rem | Section headings |
| Title 3 | 22px / 1.375rem | Subsection headings |
| Large | 18px / 1.125rem | Lead paragraphs, featured text |
| Body | 16px / 1rem | Standard body copy |
| Small | 14px / 0.875rem | Secondary text, metadata |
| Caption | 11px / 0.6875rem | Labels, footnotes |
Barlow is free from Google Fonts. The weights we ship: 400, 500, 600.
Voice
TrafficSense sounds like an experienced colleague who knows the industry, understands the pressure, and speaks directly without overselling.
Five traits
Confident
We know our product works and say so clearly.
Not: Arrogant or hyperbolic.
Precise
We use the right terms and get the details right.
Not: Jargon-heavy or inaccessible.
Pragmatic
We focus on outcomes that matter to practitioners.
Not: Vague promises or marketing fluff.
Calm
We communicate steadily, even about complex topics.
Not: Flat or bored.
Grounded
We reference the real world of traffic management.
Not: Detached or generic SaaS.
Five principles
- 01Lead with the outcome, not the feature. “Submit cleaner plans in half the time” before “AI-powered drafting engine”.
- 02Be specific. “50% faster drafting” beats “significantly faster”. Numbers earn trust.
- 03Keep sentences short. If a sentence has more than 25 words, split it.
- 04Never claim AI replaces human judgement. The hybrid safety model is non-negotiable in everything we publish.
- 05Skip the lecture. TM is hard work. We solve pain. We don’t moralise about efficiency.
Before / after
Our AI technology leverages advanced algorithms to revolutionise TMP creation.
TrafficSense automates the written drafting, so designers spend less time on paperwork and more on the work that matters.
We replace outdated legacy tools.
We handle everything before and after the diagram — capture, drafting, review, QA — so your team works faster without changing the tools they know.
The most advanced AI-powered TMP platform in New Zealand.
Faster plans. Fewer rework cycles. Built with practitioners, for practitioners.
Try our product risk-free.
Run it alongside your current workflow. Measure the difference. Then decide.
Word swaps
If a word would feel at home in a generic SaaS landing page, swap it for one that wouldn’t.
Leverage AI to streamline workflows.
Use AI to draft the written work. Faster, cleaner, auditable.
A best-in-class, cutting-edge platform.
Built with practitioners. Measurable quality.
We’re disrupting traffic management.
We handle the work around the diagram. The diagram you keep.
Seamlessly integrates with your stack.
Sits alongside RapidPlan and your existing tools.
Empowering teams to unlock new possibilities.
Frees designers from copy-paste. Frees reviewers from re-reading.
A revolutionary game-changer for the industry.
50% faster authoring. Qualified humans always in control.
Using our brand
Our logos and brand assets are the property of Agentic Intelligence Limited. You’re welcome to use them in editorial and partnership contexts — press, case studies, conference materials, integration partner pages — provided you:
- Use the assets as supplied. Don’t redraw, recolour, or modify them.
- Don’t suggest a partnership, endorsement, or affiliation that doesn’t exist.
- Don’t combine our logo with another company’s logo or wordmark to form a new mark.
- Give the brand room to breathe. Refer to clear space and minimum size above.
For anything outside those uses — including merchandise, paid advertising that names TrafficSense, or use inside competing products — please reach out first.
Questions about the brand?
Email hello@trafficsense.co.nz. We answer.