Introduction
This Privacy Policy explains how Agentic Intelligence Limited (“TrafficSense”, “we”, “us”, “our”) handles information across our websites at trafficsense.ai, trafficsense.co.nz, and trafficsense.com.au (together, the “Website”), the TrafficSense application (the “Service”), and optional connections to external AI assistants.
Website-specific practices, including advertising cookies and early-access enquiries, are identified separately from Service information below. When you use the Service on behalf of your employer or principal (the “Customer”), the Customer controls the project information it provides and which users may access it. We process that information to provide the Service. Optional AI assistant connections are described in section 8.
TrafficSense is a New Zealand business and our primary markets are New Zealand and Australia. The Website is available globally; if you visit from another country, this notice describes how we handle your information. Visitors located in the European Economic Area, the United Kingdom, or Switzerland are not included in our advertising and remarketing technologies (see section 2.3 below).
1. Compliance with local laws
We handle personal information in accordance with the laws of the jurisdiction in which you are located:
- New Zealand visitors and users: Privacy Act 2020.
- Australian visitors and users: Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. Information we collect
2.1 Information you provide
When you interact with the Website, you may choose to give us personal information. This only happens when you:
- Submit your email address using the early-access notification form.
- Email us directly using a contact address shown on the Website.
The information you provide may include your email address, name, organisation, role, and any details you include in the body of your message. We do not run other forms, signups, or data-entry workflows on the Website.
2.2 Information collected automatically
When you visit the Website, we and our service providers automatically collect technical information about your visit. This may include:
- IP address and approximate location derived from it.
- Browser type and version, operating system, and device type.
- Pages visited, links clicked, time spent on pages, and referring website.
- Date and time of access.
2.3 Cookies and similar technologies
The Website uses cookies and similar technologies to operate, secure, improve, and promote the Website. Cookies fall into the following categories:
- Essential cookies: Required for the Website to function (for example, content delivery and basic security).
- Analytics cookies: Help us understand how visitors use the Website so that we can improve content and performance. We use Google Analytics 4 via Google Tag Manager for this purpose.
- Advertising and remarketing cookies: We use the LinkedIn Insight Tag to measure the performance of LinkedIn advertising campaigns, understand visitor demographics in aggregate, and show relevant TrafficSense advertisements to people who have visited the Website when they use LinkedIn. The LinkedIn Insight Tag collects information such as a hashed LinkedIn member ID, cookie identifiers, IP address, and browser and device information, and shares it with LinkedIn Corporation. The LinkedIn Insight Tag is not loaded for visitors located in the European Economic Area, the United Kingdom, or Switzerland. You can manage how LinkedIn uses your data at linkedin.com/psettings and opt out of LinkedIn advertising at linkedin.com/psettings/guest-controls/retargeting-opt-out.
We do not use cookies or similar technologies to send you product information, updates, or marketing communications by email without a separate signup.
2.4 Managing your cookie choices
How non-essential cookies are handled depends on where you are located (see below). You can review or change your choice at any time using the “Cookie preferences” link in the Website footer, and your choice is remembered on your device.
- New Zealand, Australia, and the rest of the world: analytics and advertising cookies are on by default and you may opt out.
- European Economic Area, United Kingdom, and Switzerland: non-essential cookies are off until you choose to allow them, and advertising cookies (the LinkedIn Insight Tag) are never loaded.
Most browsers also allow you to refuse or delete cookies through your browser settings. Disabling essential cookies may affect how the Website functions.
2.5 Service information
When you use the Service, we process account and organisation identifiers, sign-in and authorisation information, uploaded documents, project content, and edits or requests you make. Project content may include names, site addresses, contact details and other personal information supplied by the Customer or its authorised users. We also process operational information, such as request identifiers, timestamps and error information, to support and secure the Service.
Optional AI assistant connections involve additional requests and disclosures as described in section 8. The Website advertising practices described above are not a description of how project content is used.
3. How we use information
We use information collected through the Website to:
- Respond to your enquiry.
- Send you product updates, early-access news, launch announcements, and other communications related to TrafficSense, where you have signed up to receive them. You can unsubscribe at any time using the link in any such message or by emailing us.
- Operate, secure, and improve the Website, including troubleshooting and analytics.
- Measure the performance of advertising campaigns, understand visitor demographics in aggregate, and show TrafficSense advertisements to people who have visited the Website when they use LinkedIn (subject to the geographic limits in section 2.3).
- Comply with applicable law and respond to legitimate legal requests.
We rely on the following lawful bases under New Zealand and Australian privacy law: your consent (for submitting personal information through forms, for receiving marketing communications, and for non-essential cookies), legitimate interests (for operating and securing the Website and responding to your enquiry), and compliance with legal obligations.
We use Service information to authenticate users, enforce account and project permissions, draft and check plans, save and retrieve project content, carry out authorised requests, and provide support, troubleshooting and security. Where you authorise an external AI assistant connection, we also process the requests and information needed to operate that connection.
We use third-party AI model providers to extract information from project documents and help draft and check plans. Relevant project information, including selected PDF pages and images, may be sent to these providers. Documents may contain personal information such as names, site addresses and contact details.
4. How we share information
We share personal information as needed to operate the Website and Service, carry out authorised connections, or comply with law:
- Service providers: Third parties who help us operate the Website and Service, as relevant to the feature used. Our providers include Cloudflare (website and application hosting, and object storage via Cloudflare R2), Neon (managed PostgreSQL database hosting), Google (website analytics and, where the relevant research features are used, mapping, location and imagery services), Basin (form submission processing), Microsoft (account authentication through Microsoft Entra), Esri (address geocoding through ArcGIS), third-party AI model providers and our email delivery provider. These providers are permitted to use personal information only to provide services to TrafficSense.
- AI model providers: We use AI model providers under commercial terms that prohibit using the project information we submit to train their models. We may change providers, provided these protections continue to apply. Information about our current providers is available by contacting us.
- Customer-authorised access: Project information is made available to authorised Service users according to their permissions. Information may also be sent to an external AI assistant when a connection is authorised, as described in section 8.
- Advertising platforms: Where you visit the Website outside the European Economic Area, the United Kingdom, and Switzerland, information described in section 2.3 is shared with LinkedIn Corporation for advertising measurement and remarketing. LinkedIn acts as an independent controller of this data under its own privacy policy.
- Legal authorities: Where required to comply with applicable law or a binding legal request.
- Business successors: In the event of a merger, acquisition, or sale of assets, information may be transferred to the new owner under confidentiality terms and consistent with this notice.
We do not sell personal information.
5. Where we process information
Personal information collected through the Website is processed by service providers that may be hosted in New Zealand, Australia, the United States, or other jurisdictions where our service providers operate. In particular, Google Analytics, Google Tag Manager, and the LinkedIn Insight Tag involve processing in the United States. Where information is transferred outside New Zealand or Australia, we take reasonable steps to ensure it receives a comparable level of protection.
Service information is held in a managed PostgreSQL database provided by Neon and in object storage provided by Cloudflare R2, and may be processed outside New Zealand and Australia by those providers. External AI assistants may also process information outside your country, under the relevant provider’s service terms and your organisation’s arrangements. Contact us for current information about the providers and processing locations applicable to your use of the Service.
Our AI model providers may process project information outside New Zealand and Australia. We assess their privacy and security arrangements before using them to process project information.
Protecting Service information
We use authenticated connections and account and project access controls to restrict access to Service information. External assistant connections require authorisation and remain subject to the permissions enforced by TrafficSense. These controls reduce risk, but no service can guarantee absolute security.
6. Retention
For information collected through the Website, we apply the following retention practices:
- Early-access signups and email enquiries: Retained while we are in active conversation with you and for a reasonable period afterwards (typically up to 24 months) for follow-up and record-keeping.
- Server logs and Website analytics: Retained for a short period for security and operational purposes.
After the retention period, Website personal information is deleted, anonymised, or aggregated, unless retention is required by law.
Retention of Service information depends on the purpose for which it is held, the Customer’s use of the Service, and applicable contractual, security and legal requirements. You or the Customer can contact us to discuss retention or request deletion of information held by TrafficSense. We may need to verify the request and obtain the Customer’s instructions before acting on project information.
AI model providers may temporarily retain submitted information and generated responses under their applicable service terms, including for security, abuse prevention and legal obligations. This processing is not necessarily zero-retention and is separate from TrafficSense’s own retention of project information. Contact us for information about the retention arrangements applying to our current providers.
Disconnecting an AI assistant does not itself delete the source project or information already sent to the assistant provider. That provider’s retention and deletion arrangements apply to its copies, including information in conversation histories.
7. Your rights and choices
Depending on your location, you have the following rights with respect to the personal information TrafficSense holds about you as a Website visitor or Service user:
7.1 New Zealand visitors and users
Under the Privacy Act 2020, you have the right to:
- Request access to your personal information.
- Request correction of your personal information if you believe it is incorrect.
7.2 Australian visitors and users
Under the Privacy Act 1988 (Cth), you have the right to:
- Request access to your personal information.
- Request correction of your personal information.
- Complain about a breach of the Australian Privacy Principles.
To exercise these rights, contact us at privacy@trafficsense.co.nz. We may need to verify your identity before responding.
If you believe we have interfered with your privacy, you may complain to the Office of the Privacy Commissioner (New Zealand) or the Office of the Australian Information Commissioner.
8. Optional connections to external AI assistants
If you use a supported connection between TrafficSense and an external AI assistant, the following additional information applies. Availability depends on the assistant, your account and the features enabled for you.
When you authorise a connection, the assistant can request information or perform supported actions within the permissions granted to that connection. TrafficSense processes account identifiers, authorisation information and tool requests to operate the connection and enforce access permissions.
Information returned to the assistant may include project text, site addresses, contact details and other information contained in the authorised project. This information is transmitted to the assistant’s provider to produce responses. Read-only access prevents changes to TrafficSense; it does not prevent information being transmitted to that provider.
The assistant provider’s processing and retention of information depend on the relevant service, your organisation’s agreement and its account settings. Its applicable terms and privacy information govern its handling of that information, including whether it may be used for model improvement. Disconnecting an integration does not automatically delete information already included in the provider’s conversation history.
You should connect an assistant only where your organisation permits that use and you are authorised to share the project information. You can stop an active editor connection using TrafficSense’s controls. Contact us for help with revoking a connection’s authorisation or requesting deletion of information held by TrafficSense.
9. Third-party links
The Website may contain links to third-party websites, services, or content. This notice does not apply to those third-party properties, which are governed by their own privacy notices and terms.
10. Changes to this policy
We may update this policy from time to time. The version and last-updated date at the top of this page indicate when it was last revised. Where changes are material, we will take reasonable steps to highlight the update.
11. Contact
For privacy enquiries, contact privacy@trafficsense.co.nz.
Agentic Intelligence Limited
146a Lichfield Street
Christchurch 8011
New Zealand